·       Genesis has opened three new retail showrooms in Melbourne, Brisbane and the Gold Coast

·       Showrooms provide an understated and relaxing environment to explore the range of conventional and EV Genesis models including GV60 & Electrified GV70  

·       Jaw-dropping Genesis X Convertible Concept will embark on an east coast roadshow, displayed in showrooms over the coming months

·       Showrooms complement flagship Studios in Sydney and Melbourne, growing Genesis’ retail network to seven

6 February 2024 - Genesis Motors Australia has officially opened three new retail showrooms: Genesis Melbourne, Genesis Brisbane and Genesis Gold Coast.

The new showrooms complement the brand’s flagship Studios in Sydney and Melbourne, and existing retail outlets in Perth and Parramatta.

Like a Genesis vehicle, the minimalist showrooms each embody a Korean aesthetic philosophy that emphasises the ‘Beauty of White Space’.

Starring against this backdrop, under bright lights, are the audacious, progressive and distinctly Korean lines and contours of Genesis’ range of vehicles (G70, G80, Electrified G80, GV60, GV70, Electrified GV70 and GV80), which are also available to test-drive.

The jaw-dropping Genesis X Convertible Concept, which is set to make its Australian debut at international sailing competition SailGP (February 24-25 in Sydney), will embark on a roadshow across the eastern seaboard.

The award-winning drop-top will be displayed in the Sydney and Melbourne Studios, before heading north to the Brisbane and Gold Coast showrooms, over the coming months.

The brand's first folding-hardtop concept, the X Convertible completes the X concept trilogy – built on EV architecture shared with the X Concept and X Speedium Coupe Concept – and was recently named a winner at the Good Design Awards in the U.S.

The expansion of the Genesis retail network is in line with the growing Genesis model range, and Australia’s increasing appetite for the luxury Korean brand.

“Our new showrooms showcase the Genesis line-up in a stylish, minimalist environment, where customers can experience the unprecedented luxury that’s at the core of everything our brand does,” Head of Genesis Motors Australia, Justin Douglass said.

“We warmly invite our guests in Queensland and Melbourne to the new Genesis showrooms to experience our vehicles for themselves,” he said.

The Genesis retail network gives every customer the opportunity to interact with the brand in the way that suits them, whether that is online, in a flagship Studio, or at one of five showrooms.

Nationally, the Genesis retail network includes: