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Events & Partnerships
Events & Partnerships

GV80 sitting on top of a platform on a golf course

GV80 sitting on top of a platform on a golf course

EVENTS & PARTNERSHIPSEVENTS & PARTNERSHIPS

COLLABORATION
SPARKS INNOVATIONCOLLABORATION
SPARKS INNOVATION

Genesis is more than just an automotive brand — we represent innovation as a lifestyle. Through our ongoing partnerships and collaborations with premium brands and creative individuals across the globe, we are cultivating in-depth explorations of progressive luxury through the intersection of golf, hospitality, and experiences.

OUR PARTNERSHIPS

Our dedication to sports, hospitality, and Korean culture runs deep. That is why Genesis is proud to sponsor and partner with a wide variety of premier events around the world.

Genesis Club Genesis Club
HOSPITALITY

Genesis collaborates with hospitality brands worldwide to provide guests with meticulously curated bespoke offerings, ensuring that every moment is elevated with sophistication and indulgence.

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Golfer swinging Golfer swinging
GOLF

From the Presidents Cup to the Genesis Invitational, we support prestigious golf events that feature some of the world's most renowned and dedicated athletes, all while celebrating their unparalleled achievements.

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Four NHL alumni sitting at a table with Genesis signage behind them Four NHL alumni sitting at a table with Genesis signage behind them
EXPERIENCES

Genesis is committed to delivering exceptional experiences for its Canadian guests. As the "Official Luxury Automotive Partner" of the NHL, NHLPA, and NHLAA, Genesis hosted events such as the 2023 and 2024 Owner's Cup exclusively for Canadian Genesis owners.

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GOLF

GENESIS SPONSORS TGLGENESIS SPONSORS TGL

Ushering in a new era of golf, Genesis is proud to be a founding partner of TGL. TGL is pushing the boundary of innovation with one-of-a-kind immersive golf technology. Weekly matches start in January with top-tier PGA TOUR players competing in a custom-built stadium. Get up close with the equally tech-advanced 2025 GV80 at the event in Palm Beach Gardens, Florida.

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HOSPITALITY

FORBES TRAVEL GUIDEFORBES TRAVEL GUIDE

As Forbes Travel Guide's first automotive partner, Genesis Canada is leading the way in providing exceptional purchase and ownership experiences for our drivers. We are thrilled to welcome our growing community of owners into our new Experience Centres, the design of which have been inspired by insights from Forbes Travel Guide.

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HOSPITALITY

GENESIS CLUBGENESIS CLUB

As the Official Automobile Sponsor of the Presidents Cup through 2026, Genesis expanded its partnership in 2024 by becoming the Title Partner of the Genesis Club, providing an exceptional hospitality experience for all attendees.

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Official Luxury Automotive Partner of the NHL

Genesis is honoured to be the Official Luxury Automotive Partner of the NHL and NHLPA in Canada.Genesis is honoured to be the Official Luxury Automotive Partner of the NHL and NHLPA in Canada.

Genesis and NHL logos

EXPRESSION, FINE DINING & DISCOVERYEXPRESSION, FINE DINING & DISCOVERY

GENESIS HOUSEGENESIS HOUSE

Featuring distinctly Korean cuisine, hosting exclusive events, and boasting a boutique-style showroom of luxury vehicles, Genesis House is a sophisticated oasis of intellectual nourishment. Visitors will find an intriguing sanctuary with plenty to explore, from artful installations and haute cuisine to luminary engagements and beyond, we encourage any fans of cultural exploration to come and express their cultivated side.Featuring distinctly Korean cuisine, hosting exclusive events, and boasting a boutique-style showroom of luxury vehicles, Genesis House is a sophisticated oasis of intellectual nourishment. Visitors will find an intriguing sanctuary with plenty to explore, from artful installations and haute cuisine to luminary engagements and beyond, we encourage any fans of cultural exploration to come and express their cultivated side.

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